Piccalilly is a British baby and kidswear brand designing organic baby clothes and organic children’s clothes from Newborn up to 10 years. They are the leading UK company to develop muslin swaddling blankets and manufacture all their organic clothing to the highest ethical standards.

In 2006 the adventure began for Piccalilly. Being frustrated by the lack of colour, design and desirability in the organic baby wear market, there seemed to be a gap that needed filling. Having a background in working for a BAFTS (British Association of Fair Trade Shops) recognised Import Company reinforced this idea.

By chance, a contact was passed on of an innovative project that was taking place in Kolkata. Not wanting to miss out they jumped on a plane to meet Rajat who was pioneering an organic cotton project in India. They learnt that by teaming Fairtrade certified organic cotton with low impact environmentally friendly dyes they could create a new generation of ethical clothes that not only had major benefits for the farmers and factory workers but the end product was much kinder on newborn baby skin. This sounded like a great idea and Piccalilly was born!

The Piccalilly story has been moving fast ever since. They have long outgrown the back room at home and moved into a lovely unit in the market town of Settle, overlooking the Settle-Carlisle railway line and the rolling Yorkshire Dales hills.

Piccalilly is completely GOTS certifiedPiccalily LogoPiccalilly Junior Design Awards 2016